Modal VR and the Some Ideas for Enterprise VR Space

Modal VR is a new virtual reality(VR) platform launched by the creator of Atari Nolan Bushnell. differently from other VR initiatives, Modal VR is focused on enabling immersive experiences for enterprises. Even though the vast majority of VR efforts have been targeted to the consumer market, the enterprise remains as an area with real potential.

The Modal VR platform enables businesses to setup new VR experiences that are life-size and life-scale. Enterprise can use the platform to create their own VR experiences to visualize, plan, train and collaborate with each other. Nolan’s VR brainchild platform includes both hardware and software components.

Beyond the excitement of the release of a new VR platform, Modal VR introduces some concepts such as application distribution and collaboration which should become incredibly relevant in the enterprise VR space. As mentioned in previous posts, VR has the potential of driving a new wave of user experience in the enterprise but the platforms and applications are still in very early stages. At this point, the market is still trying to figure out what will be the relevant capabilities of an enterprise VR solution.

Enabling VR experiences at an enterprise scale will require some foundational building blocks that are not necessarily relevant in the consumer VR market. While consumer VR is mostly focused on creating great immersive experiences, enterprise VR solutions might require some additional capabilities in areas such as analytics, distribution, security and many other relevant elements of enterprise solutions. Even though enterprise VR solutions are in very early stages, platforms such as Modal VR have shed some light into capabilities that are likely to become relevant in the enterprise.

Five Key Capabilities of Enteprise VR

Understanding that some of these ideas are pure speculation, I’ve listed a few concepts that I believe could become relevant for enterprise VR solutions and how they related to well know enterprise companies.

Content Authoring: The Adobe of VR

Great VR content authoring tools and platforms will be key element for the adoption of VR technologies in the enterprise. Many VR business solutions will require domain experts in areas such as marketing or training to continuously create content that can be used in immersive experiences.

Application Distribution: The VR App Store

An efficient VR application distribution model can enable organizations to engage with customers, partners and employees in a more consistent manner. The app store metaphor can very well be applicable in the VR space.

Device Management: The Airwatch of VR

For enterprise, managing and securing VR hardware can become a key requirement for the implementation of immersive experience solutions. If we assume that large enterprises will live in a world in which employees will use different types of VR hardware, providing a consistent infrastructure for managing and securing those devices could become a serious challenge.

analytics: The Google Analytics of VR

Measuring relevant metrics that describe user and application behaviors in VR application is another concept relevant to the enterprise VR world. Just like in web and mobile solutions, metrics such as user engagement, application downloads, active users and many others will be very relevant in the enterprise VR space.

Security: The Symantec of VR

Content privacy , access control or threat analysis are some of the security factors that are likely to be considered for enterprises adopting VR experiences. Just like other enterprise software trends, security will play a very important role in the adoption of VR in the enterprise.

CEO of IntoTheBlock, Chief Scientist at Invector Labs, I write The Sequence Newsletter, Guest lecturer at Columbia University, Angel Investor, Author, Speaker.

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