Virtual Reality(VR) has been a hot topic in the news recently. From the announcement of Google’s Daydream platform to the Oculuc Connect conference, there have been plenty of excitement in the VR in the last few days. Lile many other ground breaking technologies, the early adoption cycles in VR have been focused on the consumer market while the enterprise have remained observant but cautious about embracing this new technology.
If we use traditional enterprise software market models as a reference, there is a strong posibility that the initial adoption of VR technologies in the enterprise might not be driven by high-end PC-based VR headsets such as the Oculus Rift or Microsoft Hololens but by mobile VR hardware like the Samsung Gear or Google Daydream.
The opportunities for VR in the enterprise are tremendous. From basic scenarios like virtual travel to complex training and simulation in industries such as public safety or defense, VR can drive the next user experience revolution in the enterprise. However, more than one killer app might be needed to launch the VR era in the enterprise and mobile VR might be the best opportunities to produce those initial winners.
PC-VR vs. Mobile-VR in the Enterprise
In order to anallyze/predict the adoption of VR technologies in the enterprise, it might be helpful to make a distinction between the scenarios for PC-VR and mobile-VR solutions.
PC-VR in the Enterprise
PC-VR solutions in the enterprise will be delivered by high-end headsets such as the Oculus Rift or Microsoft Hololens. Eventually, those enterprise experiences will transition to standalone VR headsets [no PC required] such as the upcoming Oculu s Santa Cruz.
Considering the high price point and the complexity on the setup of PC-VR solutions, the initial adoption in the enterprise might focus on scenarios with snall number of users that can drive value from a full VR experience. Some of the following might be a good fit for PC-VR experiences:
— Trade Shows: VR can enable a new level of digital user experience demonstrating products in trade shows and conferences.
— Retail Stores Industries like fashion can leverage PC-VR experiences to attract customers in the stores.
— Training: Expensive and dangerous training in industries such as defense, public safety or healthcare can be simplified by leveraging PC-VR experiences.
Mobile-VR in the Enterprise
Contrary to the Pc-VR experiences, enterprise mobile VR solutions are better suited for scenarios with large user bases that might not necessarily require a full VR experience. Here are some ideas of those scenarios:
— Education: Mobile-VR is a great solution for improving digital experiences in the education space.
— Content Marketing: Mobile-VR allow brands to connect with users in a completely new experiences.
— Enterprise Collaboration: Mobile-VR can enable new collaboration experiences in the workplace.
Mobile-VR can Win First in the Enterprise
Understanding the difference scenarios for PC-VR and Mobile-VR in the enterprise, we can start theorizing about the possible paths for the adoption of these technologies. For venture capitalists and startups focused on enterprise VR solutions, Mobile-VR offers the best opportunities to deliver an early winner solution. Despite the user experience benefits of PC-VR solutions, Mobile-VR offers a few advantages that can result key in its adoption in the enterprise.
— Pricing: Mobile-VR solutions are really affordable compared to PC-VR hardware.
— Users: Technologies such as Samsung Gear VR already claims over a million active users which makes Mobile-VR a more effective vehicle to reach mainstream users.
— Developers: Mobile developers should be able to easily transition into Mobile-VR technologies which can become an important talent asset in the enterprise.
— Distribution: Mobile-VR can take advantage of mainstream app distribution channels like app stores which are regularly used by enterprise users.